The most popular new car model
In addition to the brand, the data collected also reveal the list of favorite car models, most searched by Indonesian consumer, during the same time period. Honda Jazz is at the top (31.9%), followed by Toyota Avanza (23.9%) and Honda HRV (16.8%). Daihatsu Xenia, is in position four (8%), with Toyota Calya and Honda Brio (6.2%) at fifth and sixth respectively, then Toyota Vios (2.7%). From the list, it is clear that Japanese manufacturers dominate the automotive market in Indonesia significantly, in terms of search, production, and sales. Honda and Toyota compete tightly as the most popular car. In general, Toyota brand is the top-of-mind when potential buyers seek information. While specifically, Honda with its specific model (especially Honda Jazz) is the most popular search.
Used car and accessory market in Indonesia
Still related to the preference of new car models, there are more interesting findings. Based on Priceza data, the most searched used car is Toyota Innova Diesel 2011, with a phenomenal percentage of 57.9%. This means, 1 of 2 people looking for used cars, specifically looking for the model. Furthermore, Ford’s EcoSport 2014 (7.9%) is the second most popular used car. With Hyundai All New Tucson 2016 (2.6%) in the seventh position, it shows that American and South Korean brands are a top competition to Japanese, in term of used cars. However, interestingly, Honda Jazz 2014 (2.6%) ‘only’ ranked 10th, compared to its top position as the most popular new car model. This shows people tend to be more interested in this model as a new car, not used.
Toyota Avanza 2014 (7.9%) shows stability in position three, not much different from its position in the new car market. While Daihatsu Xenia 2005 (2.6%) actually slumped at number 8. The presence of Toyota on the top of this list confirms the outstanding perception, that this brand does have a good market when ‘resold’. Lastly, about searching for accessories or car spare parts. Based on Priceza data, shock breaker (27.2%) is the most popular searched, followed by wheel bearings (12.3%) and coupling clutch (10.4%). This shows the priority of spare parts search in Indonesia is oriented on ‘comfort driving’ or functionality.
