Founding and running a startup business is inarguably one of the toughest jobs to do. On one hand, you are facing competition from already established players who are more likely to have much deeper pockets [...]
In recent times, with advancement of technology and data science, marketing scene has changed significantly. It is especially true for eCommerce industry which is highly tech-savvy by nature. As a result, today’s eCommerce marketing differs [...]
4 Reasons Why You Should Gamify Your Online Marketing Strategy What is gamification and why your business needs to take it seriously From small startups to big corporate, many industries and sectors around the world [...]
Retargeting Challenge: Appraising and Leveraging on The Power of Intent The title of this post suggests that: if a person’s intention to buy is high, then retargeting them will increase the probability of conversion. However, [...]