Leading the Commerce Technology Ecosystem in Thailand
We build E-Commerce and Affiliate Partnership systems to help businesses grow, empower consumers to make better decisions, and enable creators to monetize their work.
E-Commerce
Creators in our network
members
organizations and partners
Building a smarter
E-Commerce
ecosystem for everyone
Priceza Group is a Thai E-Commerce technology group founded in 2010. We are dedicated to creating solutions and platforms that help businesses sell more effectively, empower consumers to make smarter decisions, and enable our partners to grow alongside us.
We started as a price comparison platform and have evolved into a Commerce and Partnership Platform Company that connects brands, retailers, creators, and shoppers.
To build a robust Digital Commerce Ecosystem in Thailand that can compete on a global scale.
As a leader in affiliate commerce platforms and a strategic partner for E-Commerce businesses, we focus on building the infrastructure that makes buying, selling, and product recommendations efficient, transparent, and scalable.
Data and Insight-Driven Commerce
We use real data, not intuition, to help brands and retailers make better decisions—from product selection, pricing, and promotions to sales channels.
Ecosystem-First Mindset
Priceza’s growth is rooted in our belief in growing together. We design every platform and service to create value for the entire ecosystem, not just one side.
Affiliate & Partnership Infrastructure
Developing an affiliate and partnership platform that enables businesses to generate direct sales through partners, with a pay-for-performance model.
Content and Media Ecosystem
We don't just build software; we build a knowledge ecosystem to elevate E-Commerce understanding across the entire industry.
Trusted by leading organizations to drive measurable growth.
Our team works closely with:
- Enterprise brands and retailers
- Technology partners
- Creators and content producers
to develop practical, real-world business solutions.
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Thanawat Malabuppha
(Wai)
Advisor and Honorary President of the Thai E-commerce Association (THECA), with over 15 years of experience in the e-commerce industry.
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Wirod Supadul
(Ha)
Priceza’s technology leader, driving the development of our platform and data infrastructure to support the scalable growth of the commerce ecosystem.
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Vachara Nivataphand
(Kaew)
Over 15 years of experience in Digital Commerce, MarTech, and product development, driven by expertise in both technology and business.
The growth journey of Priceza
We started as a price comparison platform
Becoming a key player in the Thai E-Commerce ecosystem
Expanding into Affiliate, Data, and Partnership Platforms
Priceza Group operates across multiple dimensions of Commerce Infrastructure
Trusted by Partners
Investor
A global investment fund from Hubert Burda Media that supports the growth of digital technology companies and international business expansion.
Partner
An organization connecting E-Commerce industry players to develop the ecosystem and elevate market standards for sustainable growth.
Partner
A government fund supporting technology entrepreneurs through capital investment and innovative business development to accelerate the growth of Thai startups.
Partner
A national agency driving innovation by providing knowledge, developing networks, and empowering Thai entrepreneurs.
Our Awards
