Commerce Insights & Knowledge Hub

A knowledge hub for E-Commerce, Affiliate Marketing, and the Creator Economy, featuring analysis, industry trends, and updates from the Priceza Ecosystem.

Insights & Analysis

Reports & Resources

NEWs & UPDATES

News and Movements in the Commerce Ecosystem

Follow announcements, press releases, partnerships, events, and updates from Priceza, our partners, and the commerce industry network.

When Creator Content Acts as the "New Storefront" for Tech Retail: Decoding the BaNANA Affiliate Strategy

When Creator Content Acts as the "New Storefront" for Tech Retail: Decoding the BaNANA Affiliate Strategy

A deep dive into the BaNANA Affiliate case study: How creator content acts as a new storefront for tech retail, generating demand and connecting it to products, traffic, and transactions through affiliate marketing in an omnichannel commerce journey.

Continue reading

Makro PRO Affiliate Case Study: Turning Customers into Affiliates to Drive 100% MoM GMV Growth and 50X ROI

Makro PRO Affiliate Case Study: Turning Customers into Affiliates to Drive 100% MoM GMV Growth and 50X ROI

Inside the Makro PRO Affiliate Case Study: How the brand leveraged its existing customer base into an affiliate network via the Makro PRO App, driving 100% MoM GMV growth in Q3 2026 with a 50X campaign ROI.

Continue reading

Managing millions of partners with diverse products: A deep dive into True Affiliate's strategy for handling complexity.

Managing millions of partners with diverse products: A deep dive into True Affiliate's strategy for handling complexity.

Unlocking the True Affiliate strategy: Managing a nationwide partner network and complex product portfolios (Telecom & Lifestyle) to build a 100% brand-controlled sales ecosystem on owned channels.

Continue reading

Insights & Analysis

Digital Business Analysis, Strategies, and Trends

In-depth perspectives on E-Commerce, Retail, Affiliate & Creator Commerce, Marketing, AI, Technology, Platforms, and regulations impacting business growth.

TikTok Thailand 2026: 8 Latest Statistics Every E-Commerce Professional Should Know

TikTok Thailand 2026: 8 Latest Statistics Every E-Commerce Professional Should Know

8 latest statistics for TikTok Thailand 2026, covering everything from audience size, sellers, and creators on TikTok Shop to LIVE commerce case studies, providing e-commerce professionals with a comprehensive view of the Thai market in one place.

Continue reading

Circular Economy Forum 2026: From Sustainability to Business Strategy for the New Global Trade Landscape

Circular Economy Forum 2026: From Sustainability to Business Strategy for the New Global Trade Landscape

The circular economy is no longer just about CSR or recycling; it is becoming a business strategy linked to costs, innovation, market access, and competitiveness.

Continue reading

Retail Thailand 2026: Why convenience stores are outperforming other retail formats

Retail Thailand 2026: Why convenience stores are outperforming other retail formats

Inside Thailand's 2026 retail landscape: Modern trade growth is slowing, yet convenience stores remain a resilient format driven by essential spending, quick trips, and O2O retail.

Continue reading

Reports & Resources

Reports, Guides, and Business Knowledge Resources

A collection of industry reports, e-books, research, presentation slides, and guides to help businesses understand the market, develop strategies, and grow in the world of digital commerce

Shaping the Future of E-Commerce & Retail Tech 2026

Shaping the Future of E-Commerce & Retail Tech 2026

Download the slide deck from the opening keynote by Wai Thanawat Malabuppha, CEO & Co-Founder of Priceza, at ECOM TALK 2026.

The Future of E-commerce Experience 2026: Personalization, AI, and the New Rules of Growth

The Future of E-commerce Experience 2026: Personalization, AI, and the New Rules of Growth

Download the slide deck featuring insights from Wai Thanawat Malabuppha, one of the panelists at Marketing Oops! Summit 2026.

Marketplace Fees 2026: Comparing Shopee, Lazada, and TikTok fees with strategies to boost your profits.

Marketplace Fees 2026: Comparing Shopee, Lazada, and TikTok fees with strategies to boost your profits.

2026 is an era where marketplaces compete not just on sales volume, but on a "profit war" where sellers must master fee structures. This guide summarizes the latest fees for Shopee, Lazada, and TikTok Shop.

View more resources