Insights & Analysis

Analysis, Strategy,
and Digital Business Trends

In-depth perspectives on E-commerce, Retail, Affiliate & Creator Commerce, Marketing, AI, Technology, Platforms, and regulations impacting business growth

Summary: SEA E-Commerce 2026: Surging to $157.6B, but the market balance is shifting.

Summary: SEA E-Commerce 2026: Surging to $157.6B, but the market balance is shifting.

A deep dive into the Ecommerce in SEA 2026 report: With the Thai market surging by 51.8%, how should brands adjust their platform portfolios when the rules of the game are no longer measured by sales alone?

All Articles

TikTok Thailand 2026: 8 Latest Statistics Every E-Commerce Professional Should Know

TikTok Thailand 2026: 8 Latest Statistics Every E-Commerce Professional Should Know

8 latest statistics for TikTok Thailand 2026, covering everything from audience size, sellers, and creators on TikTok Shop to LIVE commerce case studies, providing e-commerce professionals with a comprehensive view of the Thai market in one place.

Circular Economy Forum 2026: From Sustainability to Business Strategy for the New Global Trade Landscape

Circular Economy Forum 2026: From Sustainability to Business Strategy for the New Global Trade Landscape

The circular economy is no longer just about CSR or recycling; it is becoming a business strategy linked to costs, innovation, market access, and competitiveness.

Retail Thailand 2026: Why convenience stores are outperforming other retail formats

Retail Thailand 2026: Why convenience stores are outperforming other retail formats

Inside Thailand's 2026 retail landscape: Modern trade growth is slowing, yet convenience stores remain a resilient format driven by essential spending, quick trips, and O2O retail.

The Marketing Association of Thailand launches the 39th Marketing Trainee by J-MAT, connecting the business sector with the new generation through real-world learning.

The Marketing Association of Thailand launches the 39th Marketing Trainee by J-MAT, connecting the business sector with the new generation through real-world learning.

Marketing Trainee by J-MAT 39th Batch bridges business expertise with the potential of the new generation through real-world marketing challenges, preparing them for their professional careers and developing the next generation of marketers.

CIRCULAR ECONOMY FORUM 2026 highlights the opportunities and drivers of the circular economy, turning it into a strategy to accelerate sustainable business growth.

CIRCULAR ECONOMY FORUM 2026 highlights the opportunities and drivers of the circular economy, turning it into a strategy to accelerate sustainable business growth.

The Story Thailand, in collaboration with the Thai Chamber of Commerce and the Circular Economy Academy by UTCC, is hosting the “Circular Economy Forum 2026: Sustainability in Action.”

Double Day 2026: Insights into SEA consumer behavior and strategies for 9.9–12.12.

Double Day 2026: Insights into SEA consumer behavior and strategies for 9.9–12.12.

Analyzing Double Day 2026 behavior in SEA and Thailand: From 9.9 and 11.11 to 12.12, as consumers plan for deals, here are the strategies brands need to know.

Affiliate Marketing 2026: 5 Players Reshaping the Ecosystem

Affiliate Marketing 2026: 5 Players Reshaping the Ecosystem

Modern affiliate marketing goes beyond just brands and creators; it now connects five key players, spanning content, traffic, and trust, all the way to conversion, attribution, and revenue.

How is AI Shopping transforming search? Lessons from 31 million users

How is AI Shopping transforming search? Lessons from 31 million users

Research on 31 million Ctrip users reveals that AI shopping and search are used in tandem, along with 6 ways to prepare product data so your brand gets discovered in the AI era.

Decoding "6D" and the Thai E-commerce Time Bomb: When Chinese goods arrive not just as products, but as an entire "operating system."

Decoding "6D" and the Thai E-commerce Time Bomb: When Chinese goods arrive not just as products, but as an entire "operating system."

Thanawat Malabuppha decodes the "6D" strategy that has allowed foreign platforms to win over consumers, while analyzing the risks for Thai SMEs who may be selling more but earning less.

New Thai E-Commerce Rules 2026: 5 Platform Behaviors Monitored by the OTCC

New Thai E-Commerce Rules 2026: 5 Platform Behaviors Monitored by the OTCC

A deep dive into Thailand's 2026 E-Commerce regulations and 5 platform behaviors that could impact costs, product visibility, and the competitiveness of shops and brands.

2026 D2C Strategy: How to handle rising marketplace costs

2026 D2C Strategy: How to handle rising marketplace costs

D2C Strategy 2026: Navigating rising marketplace fees, complex customer journeys, and the need for data-driven long-term customer relationships.

Content Shifu launches “Digital Marketing & AI for B2B Bootcamp Batch #4”

Content Shifu launches “Digital Marketing & AI for B2B Bootcamp Batch #4”

A course that integrates AI power with marketing and sales strategies for modern B2B businesses.

Marketing Oops! Summit 2026 Highlights: Empowering marketers to win in the era of Agentic AI.

Marketing Oops! Summit 2026 Highlights: Empowering marketers to win in the era of Agentic AI.

A deep dive into the year's major trends, translating insights into action with strategies to help brands and marketers win in the era of Agentic AI.

Summary: 7 New E-Commerce Rules for 2026 in the Era of Confidence Commerce

Summary: 7 New E-Commerce Rules for 2026 in the Era of Confidence Commerce

Deep dive into insights from the Marketing Oops! Summit 2026: When price is no longer the sole deciding factor, brands must compete to help customers make decisions through AI and the right experiences.

When platform costs challenge Thai SMEs in the trillion-baht e-commerce market.

When platform costs challenge Thai SMEs in the trillion-baht e-commerce market.

Decoding the Thai E-commerce Association's proposal: Addressing the major challenges of fees, customer data, and marketplace competition.

2026 Business Cost Crisis: How should Thai businesses handle surging oil, labor, and logistics costs?

2026 Business Cost Crisis: How should Thai businesses handle surging oil, labor, and logistics costs?

In 2026, Thai businesses are facing cost-push inflation driven by surging oil prices, logistics costs, labor wages, and packaging expenses.

Marketplace Fee 2026: As e-commerce enters an era of margin squeezing, how will your business survive?

Marketplace Fee 2026: As e-commerce enters an era of margin squeezing, how will your business survive?

2026 is the era of the margin squeeze, as marketplaces continue to hike fees, driving total costs up by 15-25%.