Marketing Oops! Summit 2026 Highlights: Empowering marketers to win in the era of Agentic AI.

Bangkok, June 11, 2026 – Marketing Oops! kicked off AssetWise presents Marketing Oops! Summit 2026 under the theme "Intelligence in Action" at the Queen Sirikit National Convention Center. This year, the event has evolved from a seminar into a full-scale Experience Platform, reinforcing its position as the premier stage for marketing, business, and technology, designed to help marketers and business leaders turn knowledge, insights, and AI technology into real-world execution.

This year’s event features over 70 leading speakers from Thailand and abroad, across 4 stages and theaters, totaling more than 45 sessions. With over 2,422 attendees and 58 top-tier media outlets covering the latest in marketing, business, and technology, the event also includes workshops, exhibitions, an AI LIVE Playground, and the MOS Black Night. Content spans consumer insights, Agentic AI, Physical AI + Humanoid, creative, AI commerce, and MarTech, alongside actionable frameworks and strategies for organizations.

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“Today, every organization has access to the same AI and tools, but in 2026, the difference will lie in who can actually turn them into ‘Action.’ That’s why we designed every session at this year’s Marketing Oops! Summit to be more than just insights—they are immediately applicable execution strategies, helping marketers upgrade and keep pace with the changes happening in the world of modern marketing and Agentic AI,”

said Natida Rattanawut, founder of Marketing Oops! and organizer of the Marketing Oops! Summit, regarding this year’s event.

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Joining forces with “AssetWise” to reinforce a long-term partnership and drive the Thai marketing industry forward.

Marketing Oops! Summit 2026 is honored to have “AssetWise,” a leading Thai real estate brand, as the Title Sponsor for the second consecutive year. This reflects the long-term collaboration between AssetWise and Marketing Oops! in elevating the summit into an Experience Platform that connects marketers, businesses, and technology to create tangible results in the business world.

“AssetWise is delighted to be the Title Sponsor of Marketing Oops! Summit 2026 for the second year in a row. We believe this event is not just a stage for exchanging knowledge and new insights, but a vital space that empowers businesses and marketers to turn ‘Intelligence’ into real ‘Action’ in an era of rapid disruption.

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This collaboration aligns with AssetWise’s vision as a real estate brand that doesn’t just build homes, but aims to create quality of life through experiences and value that respond to every change in our customers’ lifestyles and the modern business world,”

said Paneeta Malaiwong, Deputy Chief Executive Officer of AssetWise Public Company Limited, regarding the partnership with Marketing Oops!

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Key highlights of AssetWise presents Marketing Oops! Summit 2026

This year’s event is packed with topics, content, and activities designed to turn intelligence into actionable results.

• 2 Main Stages: The Intelligence Stage and The Action Stage, featuring visions, major trends, real-world case studies, and playbooks for modern marketers.
• 2 Experience Theaters: The AI Growth Engine Theater and AI Commerce & Consumer Theater, designed to show attendees real tools, live demos, and actionable frameworks.
• Canva takes the stage at Marketing Oops! Summit for the first time in Thailand, revealing Gen Z + AI insights and demonstrating real-time AI campaign creation.
• Live Debate “AI vs Human” from the “Thok Mai Thueang” program, inviting discussion on the big issues for workers in the AI era: Is AI an opportunity or the end of human skills?
• Physical AI and Humanoids of the future, exploring key trends bringing AI off the screen and into the real world through robots, vehicles, smart devices, and new daily experiences.
• AI LIVE Playground: A space to experiment with AI in real business contexts, including AI LIVE Commerce, AI Content Creation, and AI-driven Customer Experience.
• “MOS Black Night” & “MOS 2026” Awards Ceremony: Closing the day with the “MOS Black Night” after-party, a night of networking featuring a live performance by Gen Z artist “Krungthep Ratree” in a casual atmosphere.

Another major milestone this year is the announcement of the “MOS 2026” awards, held for the first time at the Marketing Oops! Summit. The winners were determined by attendee votes and include the following categories:

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- MOS Best Speaker Award: Dr. Wit Sittivaekin, Tin Chokkamolkij, Top-Jirayus Sapsrisopha, CK Cheong, and Apirat Wanachaeam.

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- MOS Best Session Award winners:

• Thok Mai Thueang Special Episode - Human vs AI
• The Next Humans: Decoding the DNA of Future Success
• Emotional Agency: From Feeling to Impact – Intelligence may come from AI, but meaning must come from humans.

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- MOS Best Booth Design Award: The Mall

- MOS Best Booth Experience Award: Kaniva

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Comprehensive in every dimension!

Beyond the stage highlights and experience zones, Marketing Oops! Summit 2026 has designed a more complete learning and post-event extension space, ensuring attendees don’t just leave with insights, but also with tools, solutions, and benefits they can apply immediately.

• Workshops for modern marketers: Covering essential tools and skills, including AI SEO, AI Live Streaming, Claude Co-Work, and in-depth strategies that allow attendees to apply their knowledge within their organizations.
• Exhibition Zone featuring the year’s top marketing solutions: A collection of platforms, tools, and solutions from leading brands, allowing attendees to explore, compare, and speak directly with expert teams to find the right tools for their business needs.
• Exclusive Tools & Access for all ticket holders: MOS 2026 doesn’t just send attendees home with ideas, but with tools to take action. Every ticket holder receives a free 3-month Canva Pro subscription and 3 months of on-demand access to event content online.

With over 2,422 attendees and 58 leading Thai media outlets in attendance, the Marketing Oops! Summit has proven itself to be more than just a marketing seminar. It is a pivotal stage where the business, marketing, media, technology, and creative industries converge to identify new competitive directions in the age of AI.

With all these elements, Marketing Oops! Summit 2026 is not just a marketing seminar, but an Experience Platform that brings together knowledge, tools, real-world case studies, technology demonstrations, hands-on labs, and networking opportunities. It empowers Thai marketers, business leaders, and entrepreneurs to turn intelligence into real-world action.

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