News & Updates

News and movements in the commerce ecosystem

Follow announcements, press releases, partnerships, events, and updates from Priceza, our partners, and the commerce industry network.

When Creator Content Acts as the "New Storefront" for Tech Retail: Decoding the BaNANA Affiliate Strategy

When Creator Content Acts as the "New Storefront" for Tech Retail: Decoding the BaNANA Affiliate Strategy

A deep dive into the BaNANA Affiliate case study: How creator content acts as a new storefront for tech retail, generating demand and connecting it to products, traffic, and transactions through affiliate marketing in an omnichannel commerce journey.

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Makro PRO Affiliate Case Study: Turning Customers into Affiliates to Drive 100% MoM GMV Growth and 50X ROI

Makro PRO Affiliate Case Study: Turning Customers into Affiliates to Drive 100% MoM GMV Growth and 50X ROI

Inside the Makro PRO Affiliate Case Study: How the brand leveraged its existing customer base into an affiliate network via the Makro PRO App, driving 100% MoM GMV growth in Q3 2026 with a 50X campaign ROI.

Decoding Lotus’s “Smart Retail”: Turning Customers into a Sales Force with Affiliate Marketing

Decoding Lotus’s “Smart Retail”: Turning Customers into a Sales Force with Affiliate Marketing

Lotus’s is transforming its retail model from a traditional merchant to a "sales network" through an affiliate system, aiming to boost sales, lower customer acquisition costs, and bridge the gap between online and offline channels.

Decoding Power Buy's Success: From Electronics Giant to Tech Retailer

Decoding Power Buy's Success: From Electronics Giant to Tech Retailer

Win over consumers with the P.O.W.E.R. strategy and an army of affiliate marketers in an era where buying appliances no longer starts at the storefront, but with online reviews and price comparisons before making a decision.

Decoding the HomePro Affiliate Equation: Elevating the HomePro App into an Omni-Channel Home Living Platform

Decoding the HomePro Affiliate Equation: Elevating the HomePro App into an Omni-Channel Home Living Platform

HomePro expands the HomePro App into an affiliate sales channel, connecting home-related products with consumers at every touchpoint.

Managing millions of partners with diverse products: A deep dive into True Affiliate's strategy for handling complexity.

Managing millions of partners with diverse products: A deep dive into True Affiliate's strategy for handling complexity.

Unlocking the True Affiliate strategy: Managing a nationwide partner network and complex product portfolios (Telecom & Lifestyle) to build a 100% brand-controlled sales ecosystem on owned channels.

When Sports Fans Become Commerce Partners: A Deep Dive into Supersports Affiliates

When Sports Fans Become Commerce Partners: A Deep Dive into Supersports Affiliates

Migrating the Ecosystem to Owned Channels: Building a Digital Sports Community with the Priceza Affiliate Platform