CIRCULAR ECONOMY FORUM 2026 highlights the opportunities and drivers of the circular economy, turning it into a strategy to accelerate sustainable business growth.
The Story Thailand, in collaboration with the Thai Chamber of Commerce and the Circular Economy Academy by UTCC, is hosting the “Circular Economy Forum 2026: Sustainability in Action.”
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CIRCULAR ECONOMY FORUM 2026
Identifying opportunities and drivers to transform the circular economy into a core strategy for accelerating sustainable business growth.
- The Story Thailand joins forces with the Thai Chamber of Commerce and the Circular Economy Academy by UTCC to host the executive-level Circular Economy Forum 2026 on August 26.
- Featuring real-world case studies from industry giants like Thai Union, SCG Packaging, and Unilever, covering the food, packaging, rubber, textile, and consumer goods sectors.
Bangkok – As global trade regulations, such as the European Union’s Carbon Border Adjustment Mechanism (CBAM) and the Packaging and Packaging Waste Regulation (PPWR), begin to directly impact Thai exporters, coupled with increasing pressure from investors who prioritize ESG metrics, the question for top executives is no longer “Should we adopt a circular economy?” but rather “How quickly can we act?” before competitors and regulations leave us with no choice. The Story Thailand, in partnership with the Thai Chamber of Commerce and the Circular Economy Academy by UTCC, is hosting the “Circular Economy Forum 2026: Sustainability in Action” on Wednesday, August 26, 2026, from 10:00 AM to 4:35 PM at SCBX NEXT TECH, 4th Floor, Siam Paragon. This forum is specifically designed for senior executives and corporate policymakers to transform the circular economy from a sustainability concept into a tangible strategy for growth and competitive advantage.
Why the circular economy must be an executive-level strategy, not just a sustainability team initiative.
Because decisions regarding the circular economy today are no longer limited to waste reduction or recycling; they are directly linked to product design, resource cost management, innovation investment, and long-term corporate revenue strategy—all of which are CEO and board-level decisions. This event is designed for executives to learn directly from organizations that have already implemented these practices, moving beyond theory.
Morning Session: Policy Perspectives and Case Studies from Leading Organizations
● Keynote address: “Circular Economy: Future Competitive Advantage for Business” by Mr. Yuthana Jiamtragan, Chairman of the Circular Economy and Environment Committee, Thai Chamber of Commerce, who will share insights on the role of the circular economy in shaping the direction and opportunities for Thai businesses, followed by case studies from various industries demonstrating the practical application of the circular economy.
● Mr. Adam Brennan, Chief Sustainability Officer at Thai Union Group PCL, will share insights on sustainable seafood under the topic “The Next Chapter of Sustainable Seafood: The Future of Sustainable Seafood through Circular Economy Strategy.”
● Mr. Sunthorn Yongvibulsiri, ESG, Safety and Compliance Director at SCG Packaging PCL, will present on “Waste to Worth: Packaging as the Engine of Circular Economy,” sharing perspectives on transforming used materials into value and the role of packaging in the circular economy system.
The event will also feature the “Say NO Single-Use Packaging” award ceremony, presented by Mr. Yuthana Jiamtragan, to honor organizations committed to reducing single-use packaging.
Afternoon Session: Exploring circular economy measurement tools for business and lessons from practitioners who have applied circular economy concepts across diverse business models.
● Opening with the topic “Understanding the Global Circularity Protocol for Business: Measuring Circular Economy Value,” by Dr. Pipat Yodprudtikan, Chairman of Thaipat Institute, who will introduce the business sector to tools for measuring circular economy value.
● Mr. Piyachart Isarabhakdi, Chief Sustainomist, BiOST, Institute of Systematic Transformation, on the topic “From Circularity to Business Strategy: Transforming the Circular Economy from a Sustainability Goal into a Business and Economic Growth Strategy,” which will connect the circular economy to business direction and growth strategy.
● Mr. Pathompong Deepanya, CEO and Co-founder of DEZPAX, will present on “Beyond Packaging: Turning
Packaging into an Engine for Sustainable Business Growth,” sharing perspectives on how packaging goes beyond mere containment to become a driver of business growth.
● Ms. Sineenuch Kokanutaporn, Managing Director and Risk and Sustainability Committee Member at Thai Eastern Group Holdings PCL, will share the company’s development journey under the topic “Decoding TEGH’s
Strategy: From Rubber Producer to Bio-Complex Leader.”
● Mr. Jiroroj Pojnavarapan, Managing Director of Saengcharoen Grand Co., Ltd. (SC Grand), on the topic “SC Grand: Transforming ‘Textile Waste’ into an ASEAN Sustainability Hub,” reflecting on the approach of reintegrating textile waste into the system to create new value.
● Closing with insights from the consumer goods sector by Nattinee Netraumpai, Senior Consultant for Corporate Communications, Corporate Relations, and Sustainability at Unilever Thailand
on the topic of “Closing the Loop, Creating Value: Unilever’s Strategy for Sustainable Value.”
Creating Value: Unilever’s Strategy for Sustainable Value.”
A single day to witness the Circular Economy from concept to execution, covering every industry that needs to adapt.
“This year, we designed this forum specifically for senior executives because decisions regarding the Circular Economy are no longer just the responsibility of the sustainability department. They are strategic decisions that impact costs, revenue, and the long-term competitiveness of the organization,” said Asina Pornwasin, Founder and Editor of The Story Thailand.
“Circular Economy Forum 2026: Sustainability in Action” is a learning space that connects the big picture of the Circular Economy, tools for the business sector, and corporate strategy development, all the way to real-world case studies. The Story Thailand, the Thai Chamber of Commerce, and the Circular Economy Academy by UTCC invite executives, entrepreneurs, business owners, sustainability professionals, and anyone interested to join us in discovering how to transform the Circular Economy from a “sustainability goal” into a “business growth strategy.” Gain concepts and tools you can immediately apply to your organization before regulatory pressures and competition catch up.
Circular Economy Forum 2026: Sustainability in Action
● Wednesday, August 26, 2026, from 10:00 AM – 4:35 PM (Registration: 10:00 AM – 10:30 AM)
● At SCBX NEXT TECH, 4th Floor, Siam Paragon
● Register in advance (limited seating) at https://www.thestorythailand.com/circular-economy-forum-2026-sustainability-in-action
For media inquiries and additional images,
please contact the Circular Economy Forum 2026 PR team:
Anne Worapa Techasuriyavorakul at 065-639-5426
