ALL ONLINE (7-Eleven)
When a leading retail giant like ALL ONLINE decided to revolutionize the industry by building its own Affiliate Ecosystem, the Priceza Affiliate Platform became the 'key piece of the puzzle' in laying the technological foundation to turn a massive customer base into a measurable and sustainable network of sellers.
Affiliate Marketing Results
Delving into the technological foundation for a retail giant with a massive user base. Transforming 'structural vision' into 'actual sales' through an Omni-channel strategy that connects the online world to in-store pickup at over 15,000 locations, all while managing massive data volumes.
The Strategic Shift
"First Mover" in Own-Platform Affiliate for Retail
- Pain Points: Need to reduce reliance on external marketplaces and solve the lack of control over first-party customer data.
- The Goal: Build a robust Affiliate Ecosystem to connect hundreds of thousands of SKUs with a nationwide Omni-channel sales network.
- The Barrier: Developing a system in-house requires massive resources, and off-the-shelf international solutions often fail to support the complex O2O purchasing and pickup behaviors of the Thai market.
The Enterprise Solution
Technology designed for Thailand: Developed by a team that understands the local retail context, supporting seamless payment and in-store pickup options.
Scalability & Stability: A backend system designed to handle massive transaction volumes and diverse SKU counts, maintaining stability even during major campaigns.
Ease of Use for All: Intuitive link-building tools and dashboards that allow both 7-Eleven staff and the general public to start earning immediately, with no technical expertise required.
Impact & Excellence
- Business Growth: Consistent and steady growth in order volume and new customer reach over three years.
- Community Empowerment: Building brand engagement with employees and the community by providing tangible supplemental income opportunities.
Operational Excellence:
The system is highly flexible, allowing for commission adjustments by product category to align with business strategy, supported by a dedicated team that provides close care and incorporates feedback to continuously develop new features.
