

The success story behind the home improvement giant’s transition from marketplace reliance to building its own affiliate ecosystem, achieving 75% of online sales through its own channels while effectively managing costs and profit margins.
Pain Points: Over-reliance on platforms, lack of control, and high fees that eat into profit margins.
The Goal: Build a proprietary affiliate ecosystem (Omni-channel: Web, App) for sustainable growth.
The Barrier: In-house development is time-consuming, while off-the-shelf solutions are expensive and lack features tailored to the Thai market.